I anticipate that we all apperceive now how important backlinks are for the chase agent baronial success of our web site. I additionally anticipate that we all apperceive now that one way to get these backlinks is by accomplishing articulation exchanges with added sites. (For the uninitiated, backlinks are links on added web sites that point to ours.) But do we apperceive that there are assorted things we charge to assay afore accordant to exchanging links with addition web site? After all, the accomplished point of exchanging links with others is to annual from the baronial of their web sites. It is accordingly acute that we investigate advanced of time as to whether exchanging links with addition armpit is to our advantage or not. I accept anticipation about this accomplished abstraction of articulation barter alertness and came up with a 3-step action that involves an assay of 3 pages of the web armpit we appetite to barter links with. The 3 pages are: – the home folio area we will charge to assay 7 things about that page, – the agenda page: this is the folio that contains a annual of categories that the armpit has put calm in a bid to adapt its articulation exchanges. We charge to assay 7 things here, – the backlink page: this is the folio that will accommodate our backlink. We additionally charge to assay 7 things here. Note that in some cases, the ‘target’ web armpit will not accept a agenda page. In that case, our assay will be a 2-step one rather than a 3-step one. In this aboriginal article, of may be 2 or 3, we shall attending at the 7 things (organized in 2 groups) we should assay about the home folio of the ambition web site. 1. We charge to assay what Google thinks of the site. This is done by attractive at some things that Google is blessed to address about a site. The abstraction actuality is to see if there are any problems with the site, from Google’s point of view, that would annual us to adjudge not to barter links with them. I advance that we attending at: a) how abounding pages does the armpit accept indexed? This can be done by application ’site:www.site.com’ in the Google chase box, b) how abounding backlinks does Google address for the site? This can be done by application ‘links:www.site.com’ in the Google chase box, c) is the armpit listed in Google’s index? This can be done by application ‘http://www.site.com’ in the Google chase box, d) what is the Folio Rank of the site/home page? There are several agency of accomplishing this. One way is to get the Google toolbar and appointment the web armpit to see its PR. Addition way is to use one of the abounding web sites on the Internet that enables us to acquisition the PR of any web site. And still addition way is to attending forcomputer application that will acquaint you the PR of any web sites. Although we will about charge to attending at these 4 things calm in a array of table in adjustment to adjudge whether the ambition armpit passes the aboriginal footfall or not, there are audible after-effects that would annual me to adjudge beeline abroad not to barter links with a site: – if the PR of the armpit is zero, – if the armpit is not listed in the Google index, – if the armpit does not accept any pages indexed by Google. You will agenda actuality that I am application Google as the aboriginal footfall in the preparation. In fact, we can use any chase agent if we appetite to but accustomed that Google is added careful than others back it comes to backlinks, I would advance application Google in the aloft aboriginal step. 2. I would again advance that we attending at 3 tags of the home folio of the ambition site, in a bid to actuate if the armpit has a affair accordant with ours: a) its appellation tag, b) its description tag, c) its keywords tag. There are several agency of blockage the capacity of a web page’s tags. If your browser, such as MSIE, allows you to appearance the capacity of a web page, again you will charge to appointment the home folio and bang on the appropriate card command to appearance the capacity of the page. Again you will charge to annal to the top of the folio to appearance the capacity of its tags. The another is to attending for web sites on the Internet that accredit you to appearance the capacity of the tags of any web pages. There are abounding such web sites on the net. The acumen for this footfall is that Google takes into annual the affair of web sites back attractive at backlinks. This agency that backlinks from a armpit that has a affair accordant with ours will be of college amount than one that comes from a armpit that has annihilation to do with what our armpit is about. As mentioned above, this alertness is on the home folio of the ambition web armpit and is alone the aboriginal step. There are 2 added steps: one on the agenda folio and one on the backlink page. It is alone back the ambition web armpit passes the 3 accomplish that we should feel assured about exchanging links with them in that the articulation barter will be to our advantage. Needless to say that the ambition web armpit will additionally charge to conduct a agnate 3-step assay of our armpit above-mentioned to absent to barter links with us.